Main Street organizations follow the Main Street Four-Point Approach™. The assets common to all historic commercial districts are heritage and human assets. Heritage assets encompass both built and cultural history. Human assets encompass both entrepreneurs (local/independent owner operators) and an engaged public (locals with a sense of ownership/buy-in). The Main Street Four-Point Approach™ has the most impact when it leverages all four assets together.

The Downtown Pullman Association is proud to use the Main Street America approach. Main Street America leads a collaborative movement with partners and grassroots leaders that advances shared prosperity, creates resilient economies, and improves quality of life through place-based economic development and community preservation in downtowns and neighborhood commercial districts across the country.