It’s Good to Be a Coug: Get Ready to Welcome New Cougs to Downtown Pullman!

Washington State University’s New Coug Orientation and Week of Welcome (WOW) are bringing over 5,000 students and their families/supporters to town. This is a prime opportunity for your business to tap into the increased foot traffic and make a lasting impression on new visitors.

Here’s how you can engage with this opportunity:

  1. Create a Special Promotion: Think of a special offer or discount geared towards students and their families.
  2. Submit Your Promotion: Submit your promotion via our form, and we’ll ensure your business is highlighted through our marketing channels and shared with attendees.
  3. Get Ready to Welcome New Customers: Prepare your business to welcome new Cougs and their families, creating a welcoming and engaging atmosphere.

Join us in making downtown Pullman the place to be during New Coug Orientation and Week of Welcome. Let’s show everyone why It’s Good to Be a Coug!

Submit your promotions ASAP to welcome students and their families before June 17

WHEN WILL NEW COUGS BE IN TOWN?
  • Monday, June 17, 2024 and Tuesday, June 18, 2024
  • Wednesday, June 26, 2024 and Thursday, June 27, 2024
  • Sunday, June 30, 2024 and Monday, July 1, 2024
  • Wednesday, July 10, 2024 and Thursday, July 11, 2024
  • Sunday, July 14, 2024 and Monday, July 15, 2024
  • Wednesday, July 17, 2024 and Thursday, July 18, 2024
  • Sunday, July 21, 2024 and Monday, July 22, 2024
  • Thursday, July 25, 2024 and Friday, July 26, 2024
  • Sunday, August 11, 2024 and Monday, August 12, 2024
IDEAS
  • Special Offers: Roll out exclusive discounts, promotions, and personalized deals specifically for orientation attendees. Whether it’s a giveaway, special offer, or complimentary item, providing something unique enhances their orientation experience and motivates them to explore our downtown offerings.
  • Extended Opening Hours: Consider extending your business hours to capitalize on increased foot traffic. With New Coug Orientation packed full of activities over two days, attendees will be encouraged and incentivized to visit downtown for dining, shopping and more.
HOW THE DPA WILL SUPPORT

In addition to these initiatives, the DPA will be actively promoting downtown businesses to orientation attendees through various channels:

  • Handouts: We will create handouts distributed to attendees, like the one shown above.
  • Website Promotion: Promotions shared with us will be featured on a dedicated webpage, making it easy for attendees to access and learn about your offerings.
  • Social Media Highlights: We will showcase these promotions weekly via our social media platforms, targeting both students and families to drive traffic to your businesses.
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